Sunday, December 20, 2009

HW 29 "Merchants of Cool"

Is it evil for corporations to manipulate the minds of young people? I say its a necessity in order to survive in the world we live in. The world is run by money, so in order to maintain a rank within the social hierarchy, wealth is required. There is no other way to profit largely than to brainwash the younger generations. Having control over the youth means you have control over the future.
Though the concept of "brainwashing" seems to be a bit cruel, it really isn't. Teens of every generation are exploited somehow by constructing a social figure that can be identified as "cool". I don't believe giving teens a role model or an icon to look up to is evil at all. Also most of them don't grow up to become the artists on MTV anyways. I find it quite similar to old plays or any other sources of entertainment that was used in the past. 
I also don't see any negative outcomes that are directly influenced by the entertainment industries today. I would be more concerned about past generations like the 60s, 70s, and 80s. When drug use was "hip". They were capable of overcoming the pressure from the "cool" junkies, our generation would be capable of overcoming pressure from the media. Unless they are stating that mainstream entertainment corrupts the mind of teens, even more than drugs.

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